There are lots of ways to connect with people on LinkedIn. You can share content, join groups, and comment on other people's posts. But if you're looking for a new way to reach out to potential customers—and get them excited about your product or service in the process—consider messaging cold leads directly from your account.
Make your message personal
To get your message to stand out, keep it personal, respectful and relevant. If you see that your contacts worked at a specific company, or have a particular position or industry relevant to your product, it's wise to include that information as well.
This way you can make sure that your message is reaching the right person and not being passed over by someone else who may be more similar to yours in terms of interests and experience.
Keep it short and to the point
When messaging cold leads, it's important to keep it short and sweet. Don't try to cram as much information into your message as you can; instead, include only what matters most.
● Write in point form.
● Use bullet points for each new idea so that the person you're contacting can easily follow along without being overwhelmed by too much text on their screen at once (and potentially lose interest).
● If there is more than one point in each bullet point, use numbers or letters within parentheses to indicate which points are related to one another (i.e., "We work with small businesses like yours...") This helps keep things organized while still providing enough information for someone who might be looking over several messages at once before deciding whether or not they want to respond back with questions of their own!
Send a few messages
It’s better to send a couple brief messages than one big message. You don’t want to overwhelm them with information, so pick your best ideas and include them in a couple of different messages. Remember that if you don’t hear back from someone after sending those introductory messages, it may be time to move on—but always read their profile carefully before deciding whether or not to contact them again.
Include value in each message
When you're messaging a new connection, your goal is to make yourself stand out. The best way to do this is by showing others the value of what you have to offer. Use your messages as an opportunity to emphasize the benefits of working with your company or service. Don’t be too sales-y; instead, give them a reason why they should respond by providing valuable content in each message.
Follow up, but don't be pushy
LinkedIn is a great place to generate new leads, but you'll want to occasionally follow up with the leads you've already made. There's nothing wrong with sending a LinkedIn message once a week or so, but if the person doesn't respond after about two weeks of that, it's best to give up on them and move on to someone else. Similarly -it goes without saying- you wouldn't want to waste time with people who haven't expressed interest in your offering.
Hopefully, we’ve given you some ideas on how to use LinkedIn as a sales tool. It might seem intimidating at first, but once you get into the swing of things, it can be a powerful way to build relationships with potential customers who are already interested in what you have to offer.